Branding
Main Logotype
This is the main logotype of the brand and should be used for the most of applications.
Secondary logotype
The purpose of this variation is to be used when there are more logos around (logo bars, billing block with more logos).
Symbol
The one and only purpose of the symbol is to be used in digital environments. It could be used as a small stamp or profile picture.
Primary Color Palette
The primary color palette comprises the core colors that define our brand identity. These tones serve as the foundation for the majority of applications.
PANTONE 663 C
R: 245 G: 245 B: 245
C: 5 M: 4 Y: 4 K: 0
HEX: #F5F5F5
PANTONE COOL GRAY 1 C
R: 217 G: 217 B: 217
C: 18 M: 12 Y: 14 K: 0
HEX: #D9D9D9
PANTONE PROCESS BLACK C
R: 26 G: 26 B: 26
C: 76 M: 67 Y: 61 K: 83
HEX: #1A1A1A
PANTONE BLACK C
R: 0 G: 0 B: 0
C: 91 M: 79 Y: 62 K: 97
HEX: #000000
Secondaty Color Palette
The secondary color palette comprises the colors that complement our brand identity. These tones are reserved for details, textures, and applications that emphasize key elements within the communication.
PANTONE 136 C
R: 244 G: 184 B: 78
C: 0 M: 34 Y: 85 K: 0
HEX: #F4B84E
PANTONE BRIGHT RED C
R: 234 G: 60 B: 19
C: 0 M: 91 Y: 100 K: 0
HEX: #EA3C13
PANTONE 283 C
R: 141 G: 193 B: 250
C: 51 M: 13 Y: 0 K: 0
HEX: #8DC1FA
Contrast & Legibility
Using the color palette in accordance with the contrast standards established in this manual is essential. Doing so ensures the legibility of text and graphic elements, while preventing combinations that may feel visually discordant.
PANTONE 663 C
PANTONE 2726 C
PANTONE COOL GRAY 1 C
PANTONE PROCESS BLACK C
PANTONE PROCESS BLACK C
PANTONE BRIGHT RED C
PANTONE 136 C
PANTONE PROCESS BLACK C
PANTONE BRIGHT RED C
PANTONE BLACK C
PANTONE 283 C
PANTONE 2726 C
PANTONE 2726 C
PANTONE 663 C
PANTONE BLACK C
PANTONE 136 C
Typography
TASA Orbiter — Bold
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Satoshi — Regular
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D M — M o n o
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Tasa Orbiter Bold
Satoshi Medium
Collaboration
Satoshi Light
DM Mono Regular
Brading by Adriana Alcantar